I only just found out about this, though the news is at least six months old. Apparently someone analyzing all the hacked and released accounts discovered that the majority of the women on the service WEREN'T REAL. Quite clever I guess, because men who signed up for server where "married people could have an affair" would hardly go public and complain.
http://gizmodo.com/how-ashley-madison-hid-its-fembot-con-from-users-and-in-1728410265
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